Asked by sangeetha ajith on May 08, 2024
Verified
A new specialty spice shop opened up in town. In order to lure customers into the store, the owners sent a packet of its most popular spice mix to 3,000 potential customers. This is an example of
A) an allowance.
B) a sample.
C) a rebate.
D) a coupon.
E) a loyalty program.
Specialty Spice Shop
A retail store dedicated to selling a wide range of spices, often including exotic or hard-to-find varieties.
Potential Customers
Individuals or entities that are likely to be interested in an organization's products or services but have not yet made a purchase.
Packet
A small container or envelope designed to hold or transport items, or a formatted unit of data for transmission.
- Gain insight into different sales promotion strategies and their deployment in marketing contexts.
Verified Answer
AP
Aubrey PierceMay 12, 2024
Final Answer :
B
Explanation :
Sending a packet of the most popular spice mix directly to potential customers is an example of a sample. This allows customers to try the product for free in hopes of encouraging future purchases.
Learning Objectives
- Gain insight into different sales promotion strategies and their deployment in marketing contexts.