Asked by Chellshey Farthing on Jul 16, 2024

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A person conducting research asks customers at a grocery store, "Which is your favorite snack cracker?" This variable may best be described as being measured at the ______ level of measurement.

A) nominal
B) ordinal
C) interval
D) ratio

Nominal

Pertaining to data that consist of names, labels, or categories without a natural order or ranking.

  • Identify the levels of measurement used in research (nominal, ordinal, interval, ratio).
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Vatsala KrishnaJul 21, 2024
Final Answer :
A
Explanation :
The variable "favorite snack cracker" can be categorized into different groups such as Ritz, Cheez-It, Goldfish, etc. but there is no order or distance between the categories. Therefore, this variable is measured at the nominal level of measurement.