Asked by Emily Hines on Apr 28, 2024
Verified
A primary application of functional theory to the strategic positioning of products is:
A) that everybody uses functional theory for decision making.
B) in many cases, a particular function will dominate a consumer's need.
C) that functional theory is more valid and reliable as a predictor of consumer needs than other models.
D) harmful to the development of favourable product associations.
Functional Theory
A theory that attempts to explain why certain behaviors, structures, or institutions exist based on the functions they perform.
Strategic Positioning
The process of establishing how a brand, product, or company is perceived relative to its competitors in the marketplace to create competitive advantages.
Consumer Needs
Fundamental psychological or physical requirements that motivate consumer behavior and drive purchases.
- Acquire knowledge about the association between consumer perceptions and their actions in making choices.
- Grasp how marketers strategically position products using functional theory to meet consumer needs.
Verified Answer
Learning Objectives
- Acquire knowledge about the association between consumer perceptions and their actions in making choices.
- Grasp how marketers strategically position products using functional theory to meet consumer needs.
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