Asked by Trevion Collins on Sep 28, 2024
A product's position is based on important attributes as perceived by ________.
A) global markets
B) competitors
C) consumers
D) employees
Product's Position
The place that a product occupies in consumers' minds relative to competing products, based on attributes like quality, price, and benefits.
Global Markets
These are the worldwide arenas in which goods, services, and financial assets are exchanged, encompassing both developed and emerging markets and transcending national borders.
- Comprehend how a product's position is determined in the market based on consumer perceptions.
Learning Objectives
- Comprehend how a product's position is determined in the market based on consumer perceptions.
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