A questionnaire asks respondents "to indicate how much weight you put on quality and how much weight you put on price by dividing 100 points between quality and price." This questionnaire is most likely using the ________ method.

A) constant sum scale
B) conjoint analysis
C) rating scale
D) rank order

Constant Sum Scale

A quantitative research tool in which respondents allocate a fixed number of points among various attributes to reflect their relative importance or preferences.

Conjoint Analysis

A statistical technique used in market research to determine how people value different attributes that make up an individual product or service.

Rating Scale

A rating scale is a method for measuring qualitative or quantitative information, often used in research to gauge attitudes, opinions, or behaviors.