A sound marketing plan should do all of the following EXCEPT ________.

A) outline potential risks
B) segment niche consumers
C) set measurable objectives
D) establish financial budgets

Marketing Plan

A comprehensive document or blueprint that outlines a business's advertising and marketing efforts for the coming period.

Potential Risks

Possible events or conditions that could negatively affect an organization's ability to achieve its objectives.

Segment Niche

Targeting a specific, well-defined segment of the market by identifying unique needs and preferences.