Asked by Alexandra Ibanez on Jun 12, 2024
Verified
A supermarket sells you a pound of coffee on the condition that you buy a gallon of milk.This is an example of
A) Bundling
B) Tie in Sale
C) Price Discounting
D) Both a and b
Tie-in Sale
A sales technique where one product or service can only be purchased if another product or service is bought simultaneously.
Bundling
The practice of offering multiple goods for sale as one combined product.
- Discern strategies like "damaged goods," "metering," and "bundling" applied by enterprises to elevate their financial gains.
Verified Answer
TB
Taylor BateyJun 14, 2024
Final Answer :
D
Explanation :
This scenario is an example of both bundling and a tie-in sale. Bundling occurs when products are sold together as a package, and a tie-in sale is a specific type of bundling where the purchase of one product (a pound of coffee) is conditioned on the purchase of another product (a gallon of milk).
Learning Objectives
- Discern strategies like "damaged goods," "metering," and "bundling" applied by enterprises to elevate their financial gains.