Asked by Marie Pearson on Jul 08, 2024

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A systematic ________ program collects customer inputs and integrates them into managerial decisions.

A) quality gap analysis
B) empowerment
C) zone of tolerance
D) standards analysis
E) voice-of-customer

Voice-of-customer

Voice-of-customer entails gathering insights and feedback directly from consumers to understand their needs, preferences, and experiences.

Quality Gap Analysis

The process of assessing the difference between the existing quality of products or services and the expected quality.

Empowerment

The process of giving individuals or groups the power and resources to make decisions, take actions, and affect change.

  • Identify strategies for integrating customer feedback into managerial decisions to enhance service quality.
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Verified Answer

DD
daniel delgadoJul 14, 2024
Final Answer :
E
Explanation :
A voice-of-customer program is designed to collect customer inputs through various channels such as surveys, focus groups, and social media, and then integrate those inputs into managerial decisions. This helps businesses understand customer needs and preferences, improve products and services, and ultimately increase customer satisfaction and loyalty. A quality gap analysis identifies gaps between customer expectations and perceived service quality, while empowerment involves giving employees more autonomy and authority to make decisions. The zone of tolerance refers to the range of acceptable service quality, and standards analysis involves measuring performance against industry benchmarks and best practices.