Asked by Emanuel Holesome on Jun 03, 2024
Verified
A television ad showing a crowd holding candles and singing "I'd like to teach the world to sing," followed by the words "Happy Holidays from your Coca-Cola bottler," is an example of reminder advertising.
Reminder Advertising
A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.
- Appreciate the assorted targets and forms of advertising (inform, persuade, remind).
Verified Answer
ZK
Zybrea KnightJun 04, 2024
Final Answer :
True
Explanation :
Reminder advertising is a strategy used to reinforce a brand's message and increase brand loyalty among existing customers. This ad reminds viewers of Coca-Cola's brand and wishes them happy holidays, without necessarily promoting any specific products.
Learning Objectives
- Appreciate the assorted targets and forms of advertising (inform, persuade, remind).
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