Asked by Klaudia Kuzia on Jun 17, 2024
Verified
A traditional press release ________.
A) should be written directly to the ultimate audience, such as the readers of a newspaper
B) does not follow the customary pattern for a positive message
C) should contain positive, self-congratulatory adjectives and adverbs
D) presents the good news first, followed by details and a positive close.
Press Release
An official statement issued to the media to announce something of interest, such as events, products, or corporate news.
Positive Message
A communication that conveys good news, positive feedback, or an affirmative outcome.
Self-Congratulatory
The act of praising oneself for one's achievements or qualities, often perceived as boasting.
- Acquire knowledge of the core principles for devising professional and compelling news releases.
- Determine the key parts of diverse professional correspondences such as appeals, positive messages, sympathy notes, and official press releases.
Verified Answer
KR
Kevin ReimanJun 22, 2024
Final Answer :
D
Explanation :
A traditional press release should follow a customary pattern for a positive message which presents the good news first, followed by details and a positive close. It should also be written in a neutral, objective tone and avoid self-congratulatory language. It is not necessarily written directly to the ultimate audience, as it may be distributed through various channels such as news wires or online press release distribution sites.
Learning Objectives
- Acquire knowledge of the core principles for devising professional and compelling news releases.
- Determine the key parts of diverse professional correspondences such as appeals, positive messages, sympathy notes, and official press releases.
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