Asked by Sharath Rajendran on Jul 17, 2024
Verified
A typical focus group has ________ members.
A) 2 to 4
B) 4 to 6
C) 6 to 8
D) 8 to 12
E) 12 to 15
Focus Group
A moderated discussion with a small group of people to gather insights and opinions about a product, service, concept, or marketing campaign.
- Identify the diverse marketing research techniques and their utilization in various contexts.
Verified Answer
MJ
Michelle JezberaJul 24, 2024
Final Answer :
D
Explanation :
A focus group typically consists of 8 to 12 members, which is enough to encourage discussion and generate a variety of perspectives, but not so many that individual voices get lost.
Learning Objectives
- Identify the diverse marketing research techniques and their utilization in various contexts.