A win-win orientation is to a(n) ___ social value as a win-lose orientation is to a(n) ___ social value.

A) success;failure
B) competitive;cooperative
C) cooperative;competitive
D) individualistic;competitive
E) self-serving;group-serving

A win-win orientation values cooperation and mutual benefit for all parties involved, while a win-lose orientation values competition and the idea that one party can only succeed at the expense of others. Therefore, a win-win orientation is associated with cooperative social values, while a win-lose orientation is associated with competitive social values. Choice A (success;failure) is not a good match, as both orientations are focused on achieving success (although their definitions of success may differ). Choices D (individualistic;competitive) and E (self-serving;group-serving) could be argued as partially accurate, but they do not capture the full essence of the difference between win-win and win-lose orientations.