Asked by Tomas Calderaro on May 05, 2024
Verified
According to behavioral economics,placement of goods in retail stores is often designed to accomplish which of the following?
A) Maximize impulse buying by consumers.
B) Minimize shelving costs.
C) Maximize convenience for customers.
D) Maximize the amount of product the store can display.
Retail Stores
Physical or online outlets that sell goods directly to consumers.
Impulse Buying
The act of purchasing items on the spur of the moment without premeditation, often triggered by emotions or external stimuli.
Shelving Costs
Expenses incurred by businesses for the display and storage of products on shelves in retail stores or warehouses, as part of managing inventory and maximising product exposure to consumers.
- Grasp the strategies businesses use to influence consumer behavior and increase sales.
Verified Answer
Learning Objectives
- Grasp the strategies businesses use to influence consumer behavior and increase sales.
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