According to Clampitt's Communication Strategy Continuum, there are five basic communication strategies: spray and pray, tell and sell, underscore and explore, identify and justify, and restate and explain.

Communication Strategy Continuum

A range of strategic options available for communicating, from fully controlled and direct methods to more open and indirect approaches.

Spray And Pray

A communication strategy where information is sent out to a large audience without targeting or customization, hoping that some of the content will be relevant to some recipients.