Asked by Mohit Verma on Feb 18, 2024
Verified
According to Excellence Theory,international PR requires considering a country's political and economic systems,culture,and media system.
Excellence Theory
General theory of PR that explains characteristics of excellent communications.
- Understanding the economic system: International PR professionals need to have a grasp of the economic system of the country they are operating in. This includes knowledge of the market conditions, economic policies, and any relevant industry trends that may affect PR strategies.
- Understanding the cultural context: Cultural sensitivity is crucial in international PR. Professionals need to be aware of the cultural norms, values, beliefs, and practices of the target audience. This understanding helps in crafting messages and campaigns that resonate with the local culture and avoid any cultural misunderstandings or misinterpretations.
- Understanding the political system: International PR requires knowledge of the political system of the country in question. This includes understanding the government structure, political parties, and any regulations or policies that may impact PR practices.
Verified Answer
JM
Jesse MorganrothFeb 18, 2024
Final Answer :
True
Explanation :
The Excellence Theory emphasizes the importance of considering the political and economic systems, culture, and media system of a country when developing international public relations strategies. This approach recognizes that effective communication must take into account the unique cultural and contextual factors of each country, rather than relying on a one-size-fits-all approach.
Learning Objectives
- Understanding the economic system: International PR professionals need to have a grasp of the economic system of the country they are operating in. This includes knowledge of the market conditions, economic policies, and any relevant industry trends that may affect PR strategies.
- Understanding the cultural context: Cultural sensitivity is crucial in international PR. Professionals need to be aware of the cultural norms, values, beliefs, and practices of the target audience. This understanding helps in crafting messages and campaigns that resonate with the local culture and avoid any cultural misunderstandings or misinterpretations.
- Understanding the political system: International PR requires knowledge of the political system of the country in question. This includes understanding the government structure, political parties, and any regulations or policies that may impact PR practices.
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