Asked by Swastik Mishra on Sep 28, 2024
Verified
According to Forrester's Social Technographics Model a ______ score gauges whether social media will be useful to build customer relationships.
A) Discover.
B) Explore.
C) Use.
D) Ask.
E) Engage.
Forrester's Social Technographics Model
A classification framework that segments consumers according to how they engage with technology, especially social media, ranging from creators to spectators.
Customer Relationships
The interactions and bonds formed between a business and its customers, focusing on long-term engagement and satisfaction.
- Understand the significance of Forrester's Social Technographics Model in gauging the usefulness of social media for building customer relationships.
Verified Answer
GS
Grant Stapleton1 day ago
Final Answer :
E
Explanation :
According to Forrester's Social Technographics Model, the "Engage" score gauges whether social media will be useful to build customer relationships. This score measures how likely customers are to engage with brands on social media, which is a key factor in building and maintaining strong customer relationships.
Learning Objectives
- Understand the significance of Forrester's Social Technographics Model in gauging the usefulness of social media for building customer relationships.
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