According to Forrester's Social Technographics Model a ______ score measures likelihood of conversion using social media,the ultimate goal of the zone of social commerce.

A) Discover.
B) Explore.
C) Buy.
D) Ask.
E) Engage.

Social Technographics Model

A framework categorizing the way people engage with technology and social media, ranging from content creators to spectators.

Conversion

Conversion is the process by which an interested party or lead takes a desired action, such as making a purchase or signing up for a service, often considered a key metric in marketing effectiveness.

Social Commerce

A subset of e-commerce involving social media and user contributions to assist in online buying and selling of products and services.