Asked by Muskaan Bhatia on Sep 28, 2024

According to Forrester's Social Technographics Model a ______ score reflects whether social media is a valued channel for customer support.

A) Discover.
B) Explore.
C) Use.
D) Ask.
E) Engage.

Forrester's Social Technographics Model

A framework categorizing how consumers engage with technology and social media, from content creators to passive viewers.

  • Interpret the role of Forrester's Social Technographics Model in assessing social media as a channel for customer support.