Asked by Muskaan Bhatia on Sep 28, 2024
According to Forrester's Social Technographics Model a ______ score reflects whether social media is a valued channel for customer support.
A) Discover.
B) Explore.
C) Use.
D) Ask.
E) Engage.
Forrester's Social Technographics Model
A framework categorizing how consumers engage with technology and social media, from content creators to passive viewers.
- Interpret the role of Forrester's Social Technographics Model in assessing social media as a channel for customer support.
Learning Objectives
- Interpret the role of Forrester's Social Technographics Model in assessing social media as a channel for customer support.
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