Asked by Isabel Álvarez on Sep 28, 2024

According to marketing strategy expert Michael Porter,"Competitive strategy is about being ________."

A) efficient
B) different
C) superior
D) satisfactory

Competitive Strategy

A plan that businesses use to gain an advantage over their rivals in the market, typically by differentiating their products or services, or offering lower prices.

  • Acquire knowledge about the crucial role of competitive strategies in determining a company’s marketing tactics and positioning.