Asked by Isabel Álvarez on Sep 28, 2024
According to marketing strategy expert Michael Porter,"Competitive strategy is about being ________."
A) efficient
B) different
C) superior
D) satisfactory
Competitive Strategy
A plan that businesses use to gain an advantage over their rivals in the market, typically by differentiating their products or services, or offering lower prices.
- Acquire knowledge about the crucial role of competitive strategies in determining a company’s marketing tactics and positioning.
Learning Objectives
- Acquire knowledge about the crucial role of competitive strategies in determining a company’s marketing tactics and positioning.
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