Asked by Andrew Inman on Jul 02, 2024
Verified
According to the Edelman survey "University Reputations and the Public," what does the general public most want to hear from institutes of higher learning?
A) What it costs to attend?
B) How they are preparing students for top job opportunities?
C) Where their students rank nationally?
D) What awards their athletic teams have won?
University Reputations
The general perception or esteem in which a university is held based on factors such as academic quality, research output, and student experience.
Edelman Survey
An annual trust and credibility survey conducted by Edelman, a global communication marketing firm, which gauges public opinion on various institutions.
Public Interest
A concept referring to the well-being of the general public and society, where decisions and actions are made with the collective benefit in mind rather than individual or private interests.
- Employ focused communication approaches to bolster the university's image.
Verified Answer
Learning Objectives
- Employ focused communication approaches to bolster the university's image.
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