Asked by Jeffrey Matikainen on Jul 01, 2024
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According to the elaboration likelihood model of attitude change,what is it called when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver
A) objective route
B) peripheral route
C) central route
D) subjective route
Elaboration Likelihood Model
A theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Peripheral Route
A method of persuasion that relies on superficial cues, such as the attractiveness or credibility of the source, rather than the quality of the argument.
Emotional Responses
The subjective feelings and physiological reactions elicited by stimuli or events.
- Understand the concepts and theories related to attitudes and attitude change, including the elaboration likelihood model.
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Learning Objectives
- Understand the concepts and theories related to attitudes and attitude change, including the elaboration likelihood model.
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