Asked by Panya Faulk on Jun 25, 2024
Verified
Accounting information is not important to marketing managers.
Marketing Managers
Professionals responsible for promoting and selling products or services, including market research and advertising.
Accounting Information
Data related to financial transactions and status of a business, organization, or individual, which is used for planning, reporting, decision-making, and managing financial performance.
- Identify the impact of economic events on a business's financial statements.
- Understand how accounting information supports management and operation decisions within a company.
Verified Answer
JG
Justin GreenJun 26, 2024
Final Answer :
False
Explanation :
Marketing managers use accounting information to set budgets, forecast sales, determine pricing strategies, and assess the financial viability of marketing campaigns, making it important for informed decision-making.
Learning Objectives
- Identify the impact of economic events on a business's financial statements.
- Understand how accounting information supports management and operation decisions within a company.
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