Asked by Tanner Hearne on Jun 03, 2024
Verified
Activities involved in the Customer Relationship Management (CRM) macro process include
A) planning of internal production and storage.
B) order fulfillment.
C) marketing.
D) supply planning.
CRM
Customer Relationship Management, a strategy and software for managing a company’s interactions with current and potential customers.
Order Fulfillment
The complete process from point of sale to delivery of a product to the customer, including processing, picking, packing, and shipping.
Marketing
The activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- Familiarize oneself with the primary processes involved in a supply chain, namely CRM, SRM, and ISCM.
Verified Answer
Learning Objectives
- Familiarize oneself with the primary processes involved in a supply chain, namely CRM, SRM, and ISCM.
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