Asked by Dorthie Brown on Jun 28, 2024
Verified
Actor Sissy Spacek once objected to a series of movie scenes that included her smoking a certain brand of cigarettes. She was probably objecting to a ________ arrangement the film company had made with an advertiser to show its product.
A) promotional deal
B) mass media buy
C) product placement
D) loyalty program
E) sampling
Product Placement
The practice of intentionally placing products in movies, shows, or other media content for promotional purposes.
Promotional Deal
An offer designed to stimulate purchases through special discounts, coupons, or other incentives.
Mass Media Buy
The purchase of advertising space or time on widely distributed media platforms to reach a large audience.
- Understand the significance and consequences of compliance with advertising laws.
Verified Answer
ZK
Zybrea KnightJul 03, 2024
Final Answer :
C
Explanation :
Sissy Spacek's objection to the movie scenes featuring her smoking a specific brand of cigarettes suggests that the cigarettes were deliberately placed in the film as a form of advertising or product placement, rather than simply being used as a prop. This would indicate a promotional arrangement between the film company and the particular brand of cigarettes. Therefore, the best choice is C) product placement.
Learning Objectives
- Understand the significance and consequences of compliance with advertising laws.