Asked by Kylyah Mercurius on Jun 06, 2024
Verified
Adidas Group owns Reebok and Rockport-both of which offer different types of shoes. Having a variety of brands allows Adidas to use a differentiated targeting strategy to
A) engage in micromarketing for hard-to-fit shoe customers.
B) obtain a bigger share of the shoe market.
C) use mass marketing techniques.
D) utilize geographic segmentation.
E) generate economies of scale in advertising expenditures.
Differentiated Targeting Strategy
A marketing approach where a company targets multiple market segments with specific products or marketing campaigns designed to meet the unique needs of each segment.
Economies of Scale
The reduction in the cost per unit of production as the volume of production increases, due to factors like improved efficiency and spreading fixed costs over more units.
- Comprehend the principles and advantages of diverse targeting approaches.
Verified Answer
Learning Objectives
- Comprehend the principles and advantages of diverse targeting approaches.
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