Asked by Nicole Stout on May 10, 2024
Verified
Adoption of the marketing concept at the level of the individual salesperson and the customer is the basis for ________-oriented selling.
Marketing Concept
The idea that a firm’s long-term success must include a companywide effort to satisfy customer needs and wants.
- Comprehend the value of customer involvement and the establishment of relationships in the sales framework.
Verified Answer
AD
Learning Objectives
- Comprehend the value of customer involvement and the establishment of relationships in the sales framework.
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