Advertisers go to great lengths to build brand loyalty because

A) it makes their product more elastic.
B) it makes their product more inelastic.
C) it shifts its supply curve to the right.
D) it shifts its demand curve to the left.

Brand Loyalty

The tendency of consumers to continuously purchase products from the same brand due to satisfaction, preference, or perceived superiority.

Elastic

A description of a situation where the demand or supply for a good or service significantly changes in response to a change in price.

Inelastic

Describes a situation where the demand or supply for a product does not change significantly when the price of the product changes.