Asked by Michael Hernandez on Jul 21, 2024
Verified
Advertising and promotion are methods of manipulating product or service supply in aggregate planning.
Advertising
The practice of promoting products, services, or brands through various forms of media to attract and retain customers.
Promotion
is a marketing strategy aimed at increasing awareness, sales, or interest in a product or service, often through advertising, discounts, or publicity events.
- Understand how demand manipulation strategies, like advertising and promotion, influence aggregate planning.
Verified Answer
SG
stacey georgeJul 23, 2024
Final Answer :
False
Explanation :
Advertising and promotion are methods of influencing demand, not manipulating supply, in aggregate planning. They aim to increase consumer awareness and demand for a product or service, rather than directly altering the production or supply levels.
Learning Objectives
- Understand how demand manipulation strategies, like advertising and promotion, influence aggregate planning.