AIDA is a unidirectional method that essentially talks at audiences,not with them.

AIDA

An acronym standing for Attention, Interest, Desire, Action; a marketing model that outlines the process for achieving successful advertising or sales.

Unidirectional

Refers to a process or communication that moves in one direction only, without a return path or feedback loop.

Audiences

Groups of individuals who receive and react to messages, such as those in media, communications, or presentations.