Asked by Deanne Pawhay on Jun 18, 2024

verifed

Verified

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.

A) direction
B) desire
C) devotion
D) discernment

AIDA

An acronym that stands for Attention, Interest, Desire, and Action, describing stages of consumer engagement and marketing effectiveness.

Interest

The feeling of wanting to know or learn about something or someone.

Desire

A strong feeling of wanting to have something or wishing for something to happen.

  • Gain knowledge of methods for proficient sales writing alongside the AIDA model.
verifed

Verified Answer

CJ
Caleb JamiesonJun 21, 2024
Final Answer :
B
Explanation :
AIDA stands for Attention, Interest, Desire, and Action, which outlines the process of engaging an audience in persuasive communication.