Asked by Maren Williams on May 16, 2024
Verified
All of the following are accurate descriptions of a market orientation,EXCEPT which one?
A) Marketing creates value for customers.
B) Marketing involves satisfying customers' needs.
C) Marketing requires conducting extensive market research.
D) Marketing involves managing profitable customer relationships.
Market Orientation
A business approach that prioritizes identifying and meeting the needs and wants of customers through product innovation and customer service.
Customer Relationships
The ongoing process of engaging and maintaining ties with a company's customers.
Market Research
The method of collecting, analyzing, and understanding data regarding a market, which includes insights about prospective customers and competitors.
- Recognize the importance and key components of market orientation for businesses.
Verified Answer
Learning Objectives
- Recognize the importance and key components of market orientation for businesses.
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