Asked by NIKITA JALOTA on Sep 24, 2024
Verified
All of the following are true,except
A) Some consumers may infer high quality from high price
B) Low prices can indicate lower quality given that no other information is available
C) Promotional campaigns do not affect consumer's perception on quality
D) It makes more sense to raise price when advertising makes demand less elastic
Infer High Quality
Deduce or conclude (information) to be of superior standards or excellent nature.
Promotional Campaigns
Marketing efforts aimed at increasing awareness or sales of a product or service through specific strategies and messaging.
- Recognize the relationship between price perception and product quality by consumers.
Verified Answer
SD
Samuel Drumond4 days ago
Final Answer :
C
Explanation :
Promotional campaigns can definitely affect consumer's perception on quality, so statement C is false. Statements A, B, and D are all true.
Learning Objectives
- Recognize the relationship between price perception and product quality by consumers.
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