Asked by Lauren Ferris on May 22, 2024
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Allyce is opening an upscale home decorating store in a growing suburban residential area. Allyce knows her target market is upper-income women living within 20 miles of her store. She can't afford to purchase Tapestry analysis. What would be the best way for her to determine her target area?
A) voter registration lists
B) the city phone book
C) real estate values by subdivision
D) public school enrollment data
E) new construction data
Tapestry Analysis
A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.
Upper-Income
Refers to individuals or households that earn more than the average income level, often associated with higher purchasing power and consumption patterns.
Suburban
Pertaining to residential areas on the outskirts of a city, typically characterized by lower population density than urban areas.
- Clarify the separation between segmentation strategies: demographic, psychographic, geographic, geodemographic, and behavioral.
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Learning Objectives
- Clarify the separation between segmentation strategies: demographic, psychographic, geographic, geodemographic, and behavioral.
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