Asked by Xhorxhina Gjoni on Jun 10, 2024
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An action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy is the marketing plan.
Marketing Plan
A comprehensive document outlining a company’s advertising and marketing efforts for a specific period, including strategies, objectives, and activities.
Playbook
A collection of strategies or plans outlining actionable steps to achieve specific goals, often used in business and sports.
Strategy
The set of actions taken to accomplish organizational objectives.
- Identify the pieces and layout of a productive marketing blueprint.
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Learning Objectives
- Identify the pieces and layout of a productive marketing blueprint.
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