Asked by Allan Zhang on Sep 26, 2024
Verified
An advertisement emailed only to evangelical Christian voters about a Democratic candidate's
Support for abortion would be an example of
A) winnowing.
B) micro-targeting.
C) redlining.
D) message bundling.
Micro-Targeting
The use of detailed data analytics to identify and engage with specific groups of people, often used in marketing and political campaigns.
Evangelical Christian
A member of a Christian movement characterized by a strong emphasis on the authority of the Bible, personal conversion experiences, and the importance of sharing the Christian faith with others.
- Acquire knowledge on the strategies and justifications for political parties' employment of micro-targeting and other campaigning approaches.
Verified Answer
RP
Rojalin Parida2 days ago
Final Answer :
B
Explanation :
Micro-targeting is the practice of identifying specific groups of voters based on characteristics such as demographics or interests and sending them targeted messages. In this case, the evangelical Christian voters are the specific group being targeted with the advertisement about the Democratic candidate's support for abortion.
Learning Objectives
- Acquire knowledge on the strategies and justifications for political parties' employment of micro-targeting and other campaigning approaches.