Asked by Eliza Howard on Jul 20, 2024
Verified
An expensive boutique hotel in your city offers valet parking, an extensive wine list, a Culinary Institute of America-trained chef and hotel rooms starting at $400 (average hotel rate in your city is $145)per night. A salesperson from a local marketing firm that offers a coupon (discount)book filled with two-for-one dinner deals from many local businesses has contacted the manager of this hotel to see if she is interested in being promoted through this coupon book. Should the manager purchase space in this book?
Boutique Hotel
A small and stylish hotel that typically offers personalized services and is designed with a thematic or unique approach.
Valet Parking
A service where an attendant parks and retrieves vehicles for guests, usually at hotels, restaurants, and airports.
Culinary Institute
An educational institution dedicated to teaching cooking and other aspects of food preparation and presentation.
- Recognize moral issues associated with focusing on particular market segments.
- Comprehend the concept of niche marketing and its attractiveness to consumers who have specific needs.
Verified Answer
Learning Objectives
- Recognize moral issues associated with focusing on particular market segments.
- Comprehend the concept of niche marketing and its attractiveness to consumers who have specific needs.
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