An undifferentiated marketing strategy will most likely be successful if the ________.

A) product or service has wide appeal
B) market has many strong competitors
C) product is sold primarily to businesses
D) market segment demands superior value

Undifferentiated Marketing

A marketing strategy that does not segment the market, but rather targets the whole market with one offer or message.

Wide Appeal

The characteristic of a product, service, or content that makes it attractive to a broad and diverse range of consumers or audiences.

Strong Competitors

Firms that possess a significant market share, resources, competitive advantage, or influence within an industry.