Asked by Mercy Ikediuba on Jul 13, 2024
Verified
Anita's Pita Bread Chips offers free POP (point-of-purchase) displays to retailers ordering its product. Anita's is using a ________ strategy.
A) pull
B) puffery
C) publicity
D) push
E) posttesting
Point-Of-Purchase
A marketing term that describes a strategic placement of products or advertising materials in retail stores to influence consumers' buying decisions at the time they are making a purchase.
Push Strategy
A marketing approach where a product is pushed through the distribution channel from producer to the end consumer.
- Distinguish between push and pull marketing strategies.
Verified Answer
MA
Muath AlhazmiJul 20, 2024
Final Answer :
D
Explanation :
Anita's Pita Bread Chips is using a push strategy, which involves offering incentives to retailers to promote and sell the product. The offer of free POP displays is an example of a push tactic.
Learning Objectives
- Distinguish between push and pull marketing strategies.
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