Annika is a manager at a home appliance company. Her team designed a new washing machine, and has just finished building the initial model. It is now ready for testing. What stage of the innovation process does this involve?

A) Brainstorming
B) Commercialization
C) Conceptualization
D) Prototype development
E) Control

Innovation Process

The systematic approach to developing and implementing new ideas, products, or processes, from initial conception through to successful market introduction.

New Washing Machine

Refers to a recently introduced model or unit of a household appliance designed for laundering clothes and textiles.

Initial Model

The first or preliminary version of a model that provides a basic framework for understanding or representing a concept or system.