Another term for online word-of-mouth marketing is ________,which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person.

A) sequential selling
B) viral marketing
C) content contagion
D) cyber schmoozing

Viral marketing is the term used for online word-of-mouth marketing that spreads like a virus from person to person. Option A, sequential selling, refers to the process of selling in which the salesperson moves potential customers through a series of steps towards a purchase. Option C, content contagion, may refer to the spread of viral content but is not a commonly used term in the context of online marketing. Option D, cyber schmoozing, is not a commonly used term for online marketing and does not accurately describe the concept of word-of-mouth marketing.