Asked by Isaac Rojas on May 05, 2024
Verified
Apply Guo and Saxton's three stages of using Twitter for advocacy.
Guo and Saxton
Refer to researchers or experts, possibly in the field of nonprofit organization studies, but without more context, it's hard to specify their exact contribution or area of expertise.
A social networking service where users post and interact with messages known as tweets.
Advocacy Stages
The series of steps involved in supporting a cause or policy, usually beginning with awareness and moving towards action and change.
- Describe the methods and benefits of using social media for advocacy within the nonprofit sector.
Verified Answer
1. Awareness: In this stage, advocates use Twitter to raise awareness about a particular issue or cause. They may share news articles, statistics, or personal stories to educate their followers about the issue and generate interest and support.
2. Engagement: Once awareness has been raised, advocates move on to the engagement stage. This involves interacting with followers, other advocates, and relevant organizations or individuals to discuss the issue, share ideas, and mobilize support. This stage may also involve organizing events or campaigns and encouraging followers to take action.
3. Mobilization: The final stage is mobilization, where advocates use Twitter to mobilize their followers and the broader community to take concrete actions in support of the cause. This could include signing petitions, attending rallies or events, contacting elected officials, or making donations. The goal is to turn online support into real-world impact.
Overall, Guo and Saxton's framework provides a structured approach for advocates to effectively use Twitter for advocacy, moving from raising awareness to engaging with supporters and ultimately mobilizing them to take action.
Learning Objectives
- Describe the methods and benefits of using social media for advocacy within the nonprofit sector.
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