Asked by OmegaMan 87272 on May 06, 2024
Verified
______ are a common advertising strategy that uses an authority to present the message.
A) Slice-of-life messages
B) Fantasy messages
C) Comparative messages
D) Testimonial messages
Testimonial Messages
Advertising messages where a person, often a celebrity or satisfied customer, endorses a product or service based on their personal experience.
Advertising Strategy
A plan devised to communicate with the target market and persuade them to buy a product or service through various advertising media.
- Contrast various marketing strategies and evaluate their effectiveness.
Verified Answer
PM
Patrick McMahonMay 09, 2024
Final Answer :
D
Explanation :
Testimonial messages often feature an authority figure, celebrity, or expert endorsing a product, which leverages their credibility to influence the audience's purchasing decisions.
Learning Objectives
- Contrast various marketing strategies and evaluate their effectiveness.
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