Asked by Karina Garcia on Jun 18, 2024
Verified
________ are likely to target low-income consumers who want national brands but cannot afford to buy large-sized packages.
A) Category killers
B) Department stores
C) Extreme-value retailers
D) Specialty stores
E) Warehouse club stores
Extreme-value Retailers
Stores that specialize in offering a wide range of products at exceptionally low prices, targeting cost-conscious consumers.
Low-income Consumers
Individuals or households with limited financial resources that affect their purchasing power and consumption patterns.
National Brands
Brands that are marketed and recognized across an entire country, often distinguishing them from local or private-label brands.
- Detect the range of retail operations and their singular qualities.
- Understand the strategies used by retailers to attract specific market segments.
Verified Answer
AS
akashdeep singhJun 21, 2024
Final Answer :
C
Explanation :
Extreme-value retailers are known to target low-income consumers who want national brands but cannot afford to buy large-sized packages. These retailers offer smaller-sized products at lower prices, which appeals to this consumer group.
Learning Objectives
- Detect the range of retail operations and their singular qualities.
- Understand the strategies used by retailers to attract specific market segments.