____ are the two key variables in Porter's generic competitive strategies model.

A) Resources and markets
B) Primary markets and secondary markets
C) Time and cost
D) Cost and volume
E) Competitive advantage and competitive scope

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as superior quality, cost structure, or customer service.

Competitive Scope

The breadth and range of activities a company undertakes to compete, including geographic reach, product and service segments, and target markets.