Asked by Kelsey Brianne on May 27, 2024
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As a realtor, Jason knows that new industry regulations require him to disclose past flooding issues to potential buyers. Previously, realtors were expected only to answer buyers' questions and if no one asked about flooding, then it was not discussed. The new regulations address the marketing ethics problem of
A) high-pressure sales techniques.
B) deceptive pricing tactics.
C) misrepresentation of company data.
D) misleading advertising.
E) withholding information.
Marketing Ethics Problem
Dilemmas or controversies arising when marketing practices potentially conflict with societal norms, values, or ethical standards.
Past Flooding Issues
Historical instances of flooding that have impacted areas, used in planning and management to prevent future flood damage.
Industry Regulations
Rules and guidelines established by authorities that govern how businesses operate within a specific industry.
- Understand the significance of regulatory and ethical guidelines in influencing marketing strategies.
- Acquire knowledge on the ethical considerations and social duties involved in corporate actions and choices.
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Learning Objectives
- Understand the significance of regulatory and ethical guidelines in influencing marketing strategies.
- Acquire knowledge on the ethical considerations and social duties involved in corporate actions and choices.
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