As a sales promotion tactic, why do marketers prefer using rebates?

A) because customers often fail to redeem them
B) because they offer the customer a chance to actually try the product
C) because they offer incentives that encourage satisfied customers to become repeat customers
D) because they are most effective on everyday purchases
E) because they are easy for the customer to use

Sales Promotion

A marketing strategy that involves short-term incentives to encourage the purchase or sale of a product or service.

Rebates

Refunds offered to consumers as an incentive to purchase a product or service.

Marketers

Marketers are professionals or organizations responsible for promoting, selling, and distributing products or services, often focusing on understanding consumer needs and creating strategies to meet those needs effectively.