Asked by Taylyn Vences on Jun 05, 2024

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As the owner of a small business with 60 employees that makes custom drawer liners, Kim makes all of the buying decisions. Kim is most likely the user.

Custom Drawer Liners

Specifically designed and manufactured liners for drawers that can be customized to fit various sizes and styles, often used to protect the drawer's surface or to add an aesthetic appeal.

Buying Decisions

The process by which a consumer identifies a need, gathers information, evaluates choices, and makes a purchase.

  • Discern the multiple roles in a buyer's collective and their approach to decision-making.
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Suyen Nichols 2020Jun 11, 2024
Final Answer :
False
Explanation :
Kim is most likely the decision-maker or buyer in this context, not necessarily the user, as she makes the buying decisions for the business rather than using the products or services directly.