Asked by Cassie Owens on May 01, 2024
Verified
Ashana Vogel, a book salesperson, approaches a prospect with the following words, "Hello, Dr. Stein-your colleague Josh Stockard suggested I contact you concerning our new accounting workbooks." What type of approach is Ashana using?
A) Introductory
B) Referral
C) Premium
D) Complimentary
E) Product
Referral
The act of recommending a product, service, or company to someone else, often based on personal experience.
Complimentary
Expressing a polite or flattering comment towards someone or something, or items given for free in connection with a purchase or promotional activity.
Product
A tangible good or intangible service that is offered to the market for acquisition, attention, use, or consumption and that might satisfy a want or need.
- Familiarize oneself with the value of referrals in the context of sales methodologies.
Verified Answer
Learning Objectives
- Familiarize oneself with the value of referrals in the context of sales methodologies.
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