Asked by Mashudu Daniel Rambau on Jun 29, 2024
Verified
Assume you are manager of Outback Steakhouse, a franchised restaurant that has opened at new location in St. Louis. Describe which segmentation base(s) and possible segmentation variable(s) you would use to segment its market, and explain why each supports the appropriate market segmentation strategy.
Segmentation Base(s)
Criteria used to classify and divide a market into distinct groups, based on characteristics like demographics, psychographics, or behavior.
Segmentation Variable(s)
Criteria or characteristics used to divide a market into distinct groups of buyers based on needs, behaviors, or demographics.
Outback Steakhouse
An Australian-themed American casual dining restaurant chain, serving American cuisine, based in Tampa, Florida with locations internationally.
- Gain an understanding of the principle and procedure of dividing markets into segments.
- Determine the criteria for dividing consumer and organizational markets into segments.
Verified Answer
Learning Objectives
- Gain an understanding of the principle and procedure of dividing markets into segments.
- Determine the criteria for dividing consumer and organizational markets into segments.
Related questions
What Are the Segmentation Bases for U
While Demographic and Geographic Segmentation of Retail Customers Are Relatively ...
To Develop Psychographic Segments, the Marketer Must Understand Consumers ...
Automobile Manufacturers Could Build Cars Specially Designed for Very Tall ...
The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights ...