Asked by Alyssa Cansler on May 22, 2024

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At its core,sentiment analysis is which of the following?

A) Ethnographic.
B) Experimental.
C) Netnography.
D) Focus group.
E) Attitudinal.

Sentiment Analysis

A computational process of identifying and categorizing opinions expressed in a piece of text to determine the writer's or speaker's attitude towards a particular topic.

Attitudinal

relates to attitudes or mannerisms, often referring to the psychological aspect that determines how people perceive and interact with their environment.

  • Grasp the concept and application of sentiment analysis in marketing.
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Gabriella SamperMay 28, 2024
Final Answer :
E
Explanation :
Sentiment analysis is focused on analyzing the attitude or opinion expressed in a piece of text, making it attitudinal in nature. It involves categorizing the text as positive, negative, or neutral, and deriving insights from the analysis of these categories. Ethnographic research involves observing and understanding cultural practices and behavior, experimental research involves creating and testing hypotheses, netnography involves studying social media communities, and focus group research involve gathering qualitative data through group discussions.